Maintaining Patient Safety Essay

Maintaining Patient Safety When working in an acute care setting such as a hospital, safety is the number one priority. A safe environment greatly reduces the risk for illness or injury. It’s not only for the patient; it’s also for the healthcare provider. For a nurse, it begins when she/he meets the patient. She must assess the room and make sure there is no debris littered on the floor, that all IV tubing is untangled and not on the floor, and that the patient’s bed is down in the lowest position with both side rails up. One mistake that has been committed is having the patient’s bed in a high level in order to prevent back strain, but then remembering that they forgot the linens and leave the room with the patient basically â€Å"in the air†. The problem with this is that is the patient is drowsy, or groggy, or is incapable of walking and ends up rolling and falling off. The patient could also be of a different height and assume their feet will touch the floor and instead end up falling off the side of the bed. This is why before you leave a room you must make sure to lower the bed back to its original position, low. Although the bed has four side rails you can only keep two up at a time unless ordered by a physician for the patient’s safety, otherwise it is considered false imprisonment. In order to avoid this easily avoidable error we must remember to finish what we complete with the patient and then to lower the bed and make sure the side rails are raised. If by chance we forgot something outside of the patient’s room, stop and lower the bed, and when you return, raise it again. Without these cautionary details, a patient could fall and end up remaining hospitalized for an extended time.

Frankenstein and Macbeth Essay

The novel Frankenstein by Mary Shelley and the play Macbeth by William Shakespeare, both adhere to the Shakespearean view of tragedy. They contain elements of the supernatural and use literary devices like Nemesis & Pathos. We see the passion & ambition of characters, ultimately leading to their tragic flaw. But in both cases, not every character is deserving of his/her fate. Frankenstein and Macbeth, both contain elements of the supernatural. In Macbeth there are witches and powers of witchcraft. On the other hand, the story of Frankenstein contains a so-called ‘devil’ in flesh – the Monster. Both Macbeth and Frankenstein are above-average human beings with exceptional qualities. In both cases, the tragic hero is a man of tremendous potential and capability. The Monster created by Frankenstein is totally supernatural. There are also supernatural occurrences in Macbeth, like for instance when King Duncan is murdered. The two stories have a main character, Frankenstein and Macbeth. They both have a hero and a heroine in them. In the story, Macbeth and Frankenstein suffer due to their simple mistake that led to serious consequences. Both the stories arise pity and fear in the audience or readers. Towards the end, we feel a need for these characters to be punished for their crime (Nemesis). The stories end with the death of Frankenstein and Macbeth. The tragedy lies in the fact that their greatness is being wasted. We see passion and ambition tempt an essentially good man to embark on a course of action that sends him on the downward path to destruction. Macbeth and Frankenstein are driven by passion, which ultimately become their tragic flaw. Frankenstein is not a villain. He is a tragic figure who was tempted and who fell. Macbeth on the other hand, is not merely a tyrant.

Used Techniques For Avoiding Data Theft - 1684 Words

Majorly Used Techniques for Avoiding Data Theft Sumer Shaikh (Student) #1, Tulsidas Patil (Guide) *2 #Information Technology, Sinhgad Institute 1sumer.shaikh0313@gmail.com * Information Technology, Sinhgad Institute 2Email Address Abstract— The rising abuse of computers and increasing threat to personal privacy through data increases interest in protection of data. User of computer system and Internet are increasing worldwide which leads to increase the frequency of Data theft day by day. Data can be anything like personal, property, government, society, etc which should be protected. Maximum all computers can be hacked or hackable by hacker to avoid data theft many well-known security tools are placed to neutralize it. In this Paper I have suggested various preventive measures to be taken to prevent data theft. Key words: phishing scam, firewall, spyware, password, encrypt, security, protection. INTRODUCTION This is the era of globalization. Every part of world is connected potentially to other part. That is why it is very easy to travel data and it takes few seconds to send and receive data. But with advancement of worldwide internet the security of data is important issue. Computer crime is becoming not only disastrous in potential impact but also more attractive to the criminal. There are various techniques, data theft can be prevented.[1][2] This paper analyzes to data security and techniques used to avoid data theft. Data like personal data, government data,Show MoreRelatedThe Security Violations At Tjx1101 Words   |  5 Pagesencryption techniques that they followed which ultimately resulted in gain of access to sensitive customer data by the unauthorized users. A continued trend of this sort will make the customers apprehensive in using their services in the long run.Though the company claimed to have a robust IT system in place, the continuous intrusion attacks by various hackers suggested otherwise. With the increase in popularity of the various CRM softwares, the companies acquired a lot of customer data which helpedRead MoreCase Study : Nissan s Operation Management1514 Words   |  7 Pagesplace, which involved international connections, relationships and deals with suppliers. In this essay, Nissan’s operation management functions will be discussed, in addition to the critical path method (CPM) and the program evaluation and review technique (PERT) and how these methods can be fused with the company’s project management. Nissan uses many operation management functions in their business, which includes: planning, organizing, staffing, leading and controlling (Heizer, 3, 4). Nissan’sRead MoreEssay on How to Avoid Plagiarism1228 Words   |  5 Pagesanother) as one’s own †¢ to use (another’s production) without crediting the source †¢ to commit literary theft †¢ to present as new and original idea or product derived from an existing source Nevertheless, the Council of Writing Program Administrators (WPA) believes that the definition of plagiarism needs to be easy and direct in relation to the context it is intended. The definition used by Council of WPA as applicable to texts published in print or online and to the work of students is as theRead MoreOnline Social Media And Social Networking Essay1568 Words   |  7 Pagesof studies on Facebook are the strict privacy settings, and limited amount of data available from Facebook, as compared to Twitter. With over 1 billion monthly active users, Facebook is about times bigger than its next biggest counterpart Twitter, and is currently, the largest online social network in the world. In this literature survey, we review the existing research work done on Facebook, and study the techniques used to identify and analyse poor quality content on Facebook, and other social networksRead MoreRole of Financial Statements in Decision Making1634 Words   |  7 Pagesstudy explores financial credit risk assessment. This is an important issue because there is currently no standardized method used by financial institutions for the assessment of credit risk. There are needs for a critical evaluation of the most popular credit risk assessment methods such as the judgmental method, credit-scoring and portfolio models along with limitations used. Survey interview process is needed for confirming that credit risk assessment methods should be combined for effective creditRead MoreMalware And Its Effects On Society1294 Words   |  6 Pagesbrothers - Basit and Amjad. They wanted to prove that PC is not secure platform, so they created virus that was replicating using floppy disks† (MiloÃ… ¡ević). Even today malware is still used to check the security of machines. Unsurprisingly, computer users found a way to make money off of malware. Many people in the 1990’s used hacking as a way to earn credibility with others in the underground cyber community. Pe ople would compete to see who could hack into the most secure servers, databases, etc. WhetherRead MoreThe Latest Trends in Mobile Phone Advertising1074 Words   |  4 PagesIntroduction: Promotion is a pivotal part of marketing mix channel and, to promote brand, product or services; traditional form of advertising is used very often such as, TV, radio, print, and online channel. According to Zikmund and Amico (2009) ‘Advertising is an informative and persuasive message carried by a non-personal medium and paid for by an identified sponsor whose organization or product is identified in some way’ (p 375). So, based on this definition it is apparent ‘message’ and ‘medium’Read MoreWriting Process : Analyzing Your Audience1356 Words   |  6 Pagesa one way path. (Capella University pg. 3, n.d.)5 The importance of highlighting and annotating text When you are reading a text, you need to actively focus on identifying the main points. Distinguish between the main points, and examples which are used to illustrate them. Highlighting the main points will help you keep a track of the argument and allow you to quickly indicate sections that you might want to return to later. It is a good idea to read a section of text and then return to it to highlightRead MoreThe Big Spiders And The Internet1377 Words   |  6 Pagessomething you walked into while exploring the woods behind the house. It was a minor inconvenience without any immediate danger. The only thing you had to worry about was avoiding the rare big spider that was spinning waiting to pounce on an unsuspecting explorer. Today, the web is widely known as the way to access the massive data highway of networks known as the Internet (Beal). While this web has opened the world up to massive amounts of useful information that extends well beyond the woods behindRead MoreA Brief No te On Cyber Bullying And Or Harassment1728 Words   |  7 PagesMorris worm, and unauthorized access to, or tampering with, information systems, programs, or data. The victim is violated in that his/her personal pics are hacked and used to defame, and also for financial gain. This is a case of a computer targeted cyber-attack. Preparing the affidavit and warrant is complex in as e-evidence is a new emerging form of evidence. As technology advances different techniques are developed to hack a computer system. One of the most common approaches for unauthorized

Public School Choice Essay - 1864 Words

Public School Choice Public School Choice is an easy program to understand and it contains many advantages but also many disadvantages. Public School Choice is when parents can elect to send their children out of a school that has not made adequate yearly progress for two consecutive years into a school that has made progress. (McClure, 2002) If there are no available schools within the original school district, then a family can choose to send their children to another district. This only happens when the other schools in the original district are all labeled as ‘underachieving schools’ and have not made the adequate yearly progress. (McClure, 2002) Some of the advantages to this new public school choice option include: offers†¦show more content†¦Ã¢â‚¬Å"Official from Milwaukee school and local policy groups, where public school choice has been an option, confirmed what most observers have assumed: that having options with in the public school system is intensely popular with parents† (Van Dunk, 2003) Some people do not believe there can be such a thing as public school choice. For it to be actual ‘school choice’ and in order for it to succeed it has to include private schools. (Jeynes, 2000) These are just a few facts and some issues that are controversial around the Public School Choice option. School Vouchers School Vouchers are another popular form of school choice. Vouchers are scholarships that let students attend a school of their parent’s choice. The vouchers are given out to low-income parents who are below the 175% poverty line. A voucher can be used a private school. Schools redeem the vouchers given to them by students, and in return receive government funding. Publicly funded vouchers have been used for decades in New Hampshire, and Maine, also in the two cities: Cleveland, Ohio and Milwaukee, Wisconsin. (Ellig, 1999) Harvard economist Caroline M. Hoxby investigated the impact of vouchers on public schools in Milwaukee. Her peer-reviewed conclusion: â€Å"Overall, an evaluation of Milwaukee suggests that public schools have a strong, positive response to competitionShow MoreRelatedSchool Choice In Public Schools1339 Words   |  6 Pages BACKGROUND In schools the state rates as Underperforming or Lowest Five Percent, more than 60 percent of students were reported as falling below minimum learning standards in reading, math, science, and writing. Some of these schools showed extraordinary levels of failure in educating students. In 2010, the state found the number of â€Å"F† schools, ranked Struggling to be 168 schools. In 2016, the state Index found the number of â€Å"F† schools, ranked Underperforming or Lowest Five Percent increased byRead MoreEssay on Public School Choice Improves Student Achievement815 Words   |  4 PagesSchool Choice Improves Student Achievement In his new budget, President Obama proposed to substantially increase federal spending to improve public schools. Yet steady spending increases of the last three decades resulted in little change in the poor achievement of students that worries many citizens. Much research, however, shows that what works well is parental choice among schools fairly competing for students as in the case of traditional, tuition-based private schools. Rigorous studies comparingRead MorePurpose Of ESSA1402 Words   |  6 Pagesstated that introducing ESSA, â€Å"will reduce the federal footprint, restore local control, and empower parents and education leaders to hold schools accountable for effectively teaching students.† The purpose of the ESSA to replace NCLB strict and unattainable regulations. For example, the accountability for the access of the students will depend on the state and school districts. Additionally, parents, particularly of those students who require special education, will h ave greater input in the educationRead MoreBus 102 : Ethics And Law2002 Words   |  9 Pages BUS 102 – Ethics and Law in Business and Society EXAM 2 1. On Market Failure – We said that the rationale for public policy is either market failure and/or government failure. Address the following with this rationale in mind: a. Define market failure from the perspective of the economist and government failure from the perspective of the political scientist (recall public choice theory). Market failure is a failure when markets yield an inefficient output of resources leading to negative impactsRead MoreLegislative History Of Parental Right911 Words   |  4 Pages First, the liberty of parents to direct the upbringing, education, and care of their children is a fundamental right. Second, the parental right to direct education includes the right to choose public, private, religious, or home schools, and the right to make reasonable choices within public schools for one’s child. Third, neither the United States nor any state government shall infringe these rights without demonstrating that its governmental interest, as applied to the person, is of the highestRead MoreCommon Core Not for the Common Good1065 Words   |  5 PagesCore is not the answer. We as citizens, whether we have children in the school system or not should not allow for implementation of this curriculum in our states and in our schools. Common Core infringes on the US Constitution, it has serious growing opposition from many educators and parents that it is worse than the current curriculums that many states already have in place, it hinders states and hinders parents right of choice of education for their children and will be very costly to implementRead MorePrivate vs Public Education for Your Child1701 Words   |  7 PagesPrivate vs. Public School Education for your Child The issue of whether private education is better than public has been debated for many years. Strong advocates of public education feel that children grow and progress better in a mixed environment. Although most private educational institutions do not harbor racial discrimination or discrimination against sexes, they do not have certain classifications that may not suit the masses. For example, a large number of private schools are religiousRead More Private Schools vs. Public Schools Essay927 Words   |  4 Pagesfrom the public school systems to the private schools. This happens for several reasons. First, students that graduate from private schools tend to be better prepared for college. Second, private schools open up many opportunities to succeed in the business world. Last, the private schools allow the parents and the student to decide which school they feel will give the student the best education possible. Overall, private schools offer a better education for high schoo l students than do public schoolsRead MoreEssay A Case for Vouchers and School Choice1047 Words   |  5 PagesCase for School Choice nbsp; There is growing conflict over the nations education policy. Indeed, this conflict remains one of the few areas of divergence between our converging two-party structure. Yet, as is so often the case with pressing concerns in American politics, any real proposals have been drowned under the Washington bureaucracy. Unfortunately, the nation can no longer ignore the ever-expanding education crisis plaguing the country, and Washington must consider school choice as a remedyRead MorePrivate Education in Comparison to Public Education Essay1212 Words   |  5 Pagesa private high school or some form of private schooling, what if I were to tell you that the number of private schools in America are decreasing as well as their enrollment? B. Thesis: Environment plays a role in our learning, and the environment found in private schools are much better when compared with public schools. C. Reason to listen: We are all students. And education past, present, and future has an impact on us all. In our future when it comes time to choosing schools for our kids we’ll

Why Do We Act The Way We Do Essay - 1447 Words

Why Do We Act the Way We Do? One of the many things on my bucket list is to go to a country in Africa and learn about it history and culture. I chose to watch the film ‘Hotel Rwanda’ and I have never been this moved emotionally and mentally just from watching the events that took place in the film. During the entire duration of the film my emotions were uncontrollable. In certain scenes I was appalled and overcome with sorrow at the graphic depiction of what these people went through. Seeing the despair on the faces of parents and looking at the frantic faces of the children broke my heart. When I became aware of Milgram’s obedience study, I found the evidence intriguing and with this article going into detail about a replication of that study. Once Jerry Burger explained how his study would be very similar but different from Milgram’s fascinated me as I was reading the article. I enjoy being enlightened about how different ages, genders, ethnicities react to certain situations when they are put outside their comfort zone. To be quite honest, I was not surprised and surprised at the event that took place in the film. These type of events have been happening for many years around the world. Some people and the media have chosen not to not cover these event, because they are not involved and it isn’t happening to them. The thing that shocked me was the fact members of the Hutu tribe had no sympathy for the lives of innocent people, especially the children. I was very muchShow MoreRelatedWhy Do We Act The Way We Do?1870 Words   |  8 Pages  Why do we act the way we do? What are the connections between biology and behavior? What is our purpose? Are human beings more individual or social? What is the relation between an individual life and our life lived together? What does it mean for us to be human? What is essentially human? In this paper I plan to discuss each of these topics and find their connection, ultimately attempting to justify the purpose behind our actions. Why do we do what we do based upon what we think? I plan to useRead MoreWhy We Behave And Act The Way We Do1580 Words   |  7 Pagesys been curious about why we behave and act the way we do, but for thousands of years our attempts of understanding ourselves relied solely on ways of thinking that is passed down from one generation to another. Frequently expressed through religious rather than scientific terms, the systematic study of the human behaviour is only a relatively recent development dated back from the late 1700s to the early 1800s (4, furze). Emile Durkheim was the first professor of Sociology in France and is oftenRead MoreSamuel Beckett s Waiting For Godot1574 Words   |  7 Pagesrepetition with subtle differences is seen throughout the play in a way that Beckett allows the audience to put their own meaning into the play. The play writer does this through the repetition of his setting, character’s actions and the cre ation of almost two identical days. In Waiting for Godot, we see a tragic comedy in which nothing happens, not once, but twice. In between the two acts, which are separate days in the play, we see the four characters: Vladimir, Estragon, Pozzo, and Lucky doingRead MorePornography And Its Effects On Women861 Words   |  4 Pageswillingly consent to performing these sexual acts. In the pornographic photos or videos the men are also exposing themselves. Between the two people performing the acts I actually don’t think it is degrading to either party when there is a mutual agreement between the two parties. There are levels of pornography; pornography to me is a one-sided situation. For instance, when one person in a perverted state of mind exposes him/herself or performs sexual acts with a child or someone who does not believeRead MoreEssay about Should We Go to War With Britain?619 Words   |  3 PagesThose British are at it again. I dont think they get that we are going to attack them sometime when they least expect it. Well at least I think we should. I think we should go to war with the British because we could win freedom, stop having our rights violated, and we could get rid of all of those stupid taxes. We have a good chance at winning the war and if we do, we could get the freedom that we want and need. When the British first came over to the colonies, they were always in everybodysRead MoreAnalysis Of Ralph Emerson s Self Reliance 748 Words   |  3 Pages Ralph Emerson states in â€Å"Self-reliance† that â€Å"envy is ignorance† and â€Å"imitation is suicide.† One cannot copy and try to be like another. For if you do, it will only lead to your demise. Envy and imitation of another individual are like following someone s shadow blindly. One does not know what lies ahead. When you follow behind someone, you are losing the many opportunities given to you. You reject other opinions and their morals to follow another and live by society’s code. Conforming meansRead MoreWe Need A Common Bonds Of Moral Rules Essay1592 Words   |  7 PagesIt is my opinion that we need a common bonds of moral rules in any society as guideline for living in safe harmonious community. Therefore, it goes beyond bounds of self-interest as morals is part of fabric of any society. The history of moral philosophy is proposed to justify why people should act morally, but these reasons of being moral remain controversial. Rationalizing why human beings should act morally is not an easy task when seen as part of community fabric. This question would be moreRead MoreEssay about The Large Ant1102 Words   |  5 Pages but why? Is it in our nature, are we instinctively violent, and why is it that these acts are not only happening in the United States but worldwide. Although the average person does not leave their home planning on harming somebody that day, under the right circumstances almost every single person in this world will commit an act of violence. Sometimes these acts are justified, such as when we are trying to protect ourselves or a loved one, but what about the smaller acts that we all do everyRead MoreComparison Between Aristotle And Socrates1174 Words   |  5 Pagesinfluencing them to act out, they do wrong anyways. The part of Aristotle s argument that I don t agree with, however, is that a person committing wrong doings is solely driven by passions and that there is no inductive thought or reasoning that goes on before the act is committed. I believe that people may commit acts of wrong doing, knowing it is wrong, and having thought it through are still driven by passions and emotions. Socrates argument explains that in order for some one to do wrong, it meansRead MoreEssay on Contrasting Kand and Hume on Morality1510 Words   |  7 Pagesreasoned, therefore the moral worth of an action is determined by its motives and not by its consequences. Exploring the works of Hume (1738) and Kant(1785) on morality and ethics, we will ask the question whether we should do what is morally right, even when you could profit by doing something wrong, and furthermore, we shall discuss morality as a type of game, yet something you cannot opt out of, as something Foot describes as inescapable. (Foot 1972: 311). Morality and its standards are often

Service Quality and Student Satisfaction Essay Example For Students

Service Quality and Student Satisfaction Essay A STUDY ON RELATIONSHIP BETWEEN QUALITY OF SERVICE AND STUDENTS’ SATISFACTION AT UNIVERSITY CAFETERIA 1. BACKGROUND OF THE STUDY The college student market is currently influencing the expansion of university food services. Due to the dining unit options as well as increasing off campus competitors, college students are not tolerating poor quality of food served by university dining services. The college student market is currently influencing the development of institutional food service. To satisfy the basic nutritional needs of students, university and college food service operations need to deliver a variety of fresh, healthy and tasty food. Student food service is one of the competitive markets today, competing with other food service such as fast food and vending machines. Today’s college students are expecting more than the good food quality and nutritional value of the food they consume (Gramling et al. , 2005). In addition, institutional food service operators need to keep up with the growing expectations of consumers about the overall dining experience. Thus, it is important for food service operators to fully recognize the wants of students and meet their needs. The success of any food and beverage establishment lies in its ability to satisfy customers by providing a dining experience, comprising of both tangible and intangible elements and able to meet or exceed their expectations (Parasuraman et al. , 1985; 1988). Students have expectations about the service they should receive from institutional food service and today they are more sophisticated and are exposed at an early age to variety of dining experiences including fast foods, ethnic cuisines and fine dining. These factors have influenced the attributes students use to evaluate institutional food service. To maintain participation levels and financial stability, school food service professionals should evaluate student’s satisfaction with food quality, variety and other variables that affect overall satisfaction. Food, atmospheric and service quality are importance dimensions to measure customer satisfaction. Customers expect high quality of service in the restaurant and it same goes to the students who also expect to get a good quality of service from institutional foodservice provided at university or colleges. Customer’s satisfaction is often used to foresee the possibility of customers returning to a restaurant. Some studies (Yuksel and Yuksel, 2002; Oh, 2000) have shown that customer satisfaction is important to food service managers because it leads to repeat patronage, brand loyalty and new customers. It also same goes to service provider who involved in institutional foodservice, where they need to concern about students’ satisfaction in order to make sure that they are loyal and will return to the premise. Even though the literature supports the idea that food quality, atmosphere, service quality and price are predictors of customers’ satisfaction (Almanza et al. , 1994; Lee, 2004) or revisit intention (Qu, 1997; Lee, 2004) few studies have actually investigated these factors in relation to the success of university food service facilities. It shows that, it is important for food service operator to make sure that they will provide variety of food for students in order to attract them to dine at cafeteria or canteen. In Meyer and Conklin (1998) study, they found that variety of food offered and flavored of food highly influenced satisfaction. It also showed that quality of food plays an important role in achieving students’ satisfaction. There are many studied found that food, atmospheric and service quality also will influence customer satisfaction. In Kim et al. (2008) research, they found that another important implication for foodservice operators is that they should carefully design cafeteria interiors and exteriors to deliver a relaxed and comfortable dining atmosphere to attract new customers and to retain the return customers. So, it is important for management of university and foodservice operator look at the atmospheric quality in their dining area that enhances students to feel more comfortable and satisfied while they dine and indirectly that will influence them to visit to the cafeteria again. In Kim et al. (2008) studies found that service quality was found to be significant predictors affecting revisit intention in the university dining facilities. 2. PROBLEM STATEMENT Education organizations must play their own role to provide a quality f service for students. There are research found that the most important factor influencing customer satisfaction is food quality (Sulek and Hensley, 2004). The findings of the study done by Liu and Jang (2009) stated that food quality, atmospherics and service quality are some variables that important contributors to customer satisfaction. It shows that there are always have a problem in providing food quality and atmosphere quality to customer towards meeting the ir satisfaction. Physical Education In High Schools EssayIt is easy to imagine that if customers are very dissatisfied with their experiences, they are highly unlike to return to the site for future purchases (Jiang and Rosenbloom, 2004). Past research has extensively examined the relationship between satisfaction and behavioral intention and the results suggest that satisfaction has positive influence on intention to return. Research done by Ekinchi et al. (2005) also found that customer satisfaction had positive effects on intention to return. Their study findings suggest that service attributes should be satisfactory in order to have significant impact on the customers’ intention to return. . THEORIES INVOLVED IN THE RESEARCH |VARIABLES |THEORETICAL FOUNDATION | |Dependent Variable: |Customer Satisfaction Model | |Customer (Student) Satisfaction |Noriaki Kano (1984), was developed a model known as Customer Satisfaction Model that| | |can be used for measuring client happiness. Kano’s model of customer satisfaction | | |distinguishes 6 categories of quality attributes from which the first three actually| | |influence customer satisfaction. | | |Basic Factors – (Dissatisfiers – Must have) | | |The minimum requirements which will cause dissatisfaction if they are not fulfilled. | |Excitement Factors – (Satisfiers – Attractive) | | |The factor that increase customer satisfaction if delivered but do not cause | | |dissatisfaction if they are not delivered. | |Performance Factors | | |The factors that cause satisfaction if the performance is high and they cause | | |dissatisfaction if the performance is low. | | | | |SERVPERF Model | | |Cronin Taylor (1992) investigated the conceptualization and measurement of service| | |quality and the relationships between service quality, customer satisfaction and | | |purchase intentions. The results suggested that: | | |A performance-based measure of service quality may be an improved means of measuring| | |the service quality construct. | | |Service quality is an antecedent of customer satisfaction. | |Customer satisfaction has a significant effect on purchase intentions, and | | |Service quality has less effect on purchase intentions than does customer | | |satisfaction. | | | | |SERVPERF Model by Cronin Taylor | | |SQ=Service Quality CS=Customer Satisfaction PI=Purchase Intention | | | | |Independent Variables: |DINESERV Model | |Food Quality | | |Service Quality | | |Atmospheric Quality | | | | | | | | | | | | | | | |Dube, Renaghan, and Miller (1994) used the generic five dimensions of SERVQUAL to | | |measure customer satisfaction about food service. The researchers adapted the | | |instrument SERVQUAL to the restaurant industry and used the lessons learned in the | | |development of LODGSERV in order to draft DINESERV. The instrument contain ed 40 | | |statements (in the questionnaire) of what should happen. After a variety of tests, | | |the researchers established reliability for each of the five dimensions of SERVQUAL | | |and reduced the statements from 40 to 29. The 29-item questionnaire includes 10 | | |items representing tangibles, 5 representing reliability, 3 for responsiveness, 5 | | |for assurance and 5 for empathy. DINESERV has been adopted to measure the customer’s| | |perceptions of quality in restaurants. | |Perceived service quality is a function of the interaction among three independent | | |variables: | | |Normative expectations: An expectation of what should happen | | |Predictive expectations: An expectation of what will happen | | |Actual service quality: The reality of the service encounter | | |The lower the expectations the customers have about what should happen, the better | | |their perceptions of the actual service. And the higher their expectations about | | |what will happen, the better their perceptions of the actual service. Thus, there | | |are three ways to improve customer’s perceptions about service: | | |Improve the service | | |Lower the expectations of what should happen, and | | |Raise the expectations of what will happen. | 1. CONCLUSION Food provider and college students need to play their own role to make sure these issues will not arise in the future. Food providers need to more sensitive in customer’s need and have to give opportunities to the customers to raise their opinion and suggestions. In the other hand, college students need to more objective and specify when giving evaluation. This will help food provider improve in certain area to make sure customers will be satisfied in their services. Hopefully, by doing this study, will help both for service provider and management of universities to improve their operation management in relating to food services. Besides that, it also will help the service provider being able to manage their quality of services in relating to customer’s satisfaction. †¢ SQ †¢ CS PI Dimensions of Quality: Tangibles Reliability Responsiveness Assurance Empathy Perceived Service Quality

Philosophers Stone Essay Example

Philosophers Stone Essay The camera angle now changes to a close up of the boy. He looks in the mirror to where his mother was standing, and touches it. His facial expressions demonstrate that hes trying to hold back his tears. Perhaps he is trying to make himself look like a big boy, who doesnt really need his mum anymore.  There is a parallel to be made here between this scene and another well known to children. In Harry Potter and the Philosophers Stone there is a moving episode where Harry sees his dead parents in the mirror. He reaches out to them but then they are gone. The film preceded this Cancer advert but clever advertisers recognize the power of association. They know that children watching this appeal will be reminded of their favorite film and will instantly bond with the advert. It might even encourage them to draw their parents attention to it. Association of the product with a well-known media star or event is a well-used technique. The advert now diverts to a family who has been treated by the Cancer organisation. The mother in this scene is brushing her hair; its quite a normal thing to do, the family doesnt look affected by cancer at all. The children are talking the background of the three shot camera angle. The phone number appears on the screen, whilst the voiceover says Please call 0800 316 4000 and give 2 a month to Cancer Research UK. We will write a custom essay sample on Philosophers Stone specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Philosophers Stone specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Philosophers Stone specifically for you FOR ONLY $16.38 $13.9/page Hire Writer At this point the advert is telling the viewer to contribute a small donation and magnify the result. The colours in the background are warm and pleasant, associated with life and security. The mother says to one of her children come here and hugs her child with strength and love. The hug becomes a kiss and a hug again; this is showing to the viewer the strength of their relationship. This also implies openness and a need to communicate to children about cancer. It blows away previously held myths that cancer is infectious or has a stigma attached to it. Text is printed across the screen à ¯Ã‚ ¿Ã‚ ½2 a month will help us cure cancer faster these are a few short words which will help the viewer to develop an understanding for the uses of the small contribution. Most adverts tend to leave the advert with a key point, or name so that the viewers will remember the product advertised when they next go shopping. The Cancer Research UKs advert finishes with the mother and daughter hugging. The background has a mirror that reflects the light, and warm colours to show the life and future the family has together. The advertisement here is stressing the effectiveness of the product, that is, Cancer Research UK would make good use of your contribution. In my opinion, the advertisement is successful because it shows two scenes that are both similar and contrasting. Both portray family life with a mother and child. However the fundamental difference is life and death. In one scene the mother dies of cancer. In the other the mother survives. The inference is that the person who can really make the difference is the viewer. A modest donation of à ¯Ã‚ ¿Ã‚ ½2 a month is a small price to pay to alleviate the viewers guilt, to buy hope and find an effective cure for cancer. The advert empowers the viewer to act in a positive way and this is an appealing message. It also implies that as one in three of us will develop cancer at some point in our lives, and therefore it would be a good and wise investment.  This is a beautifully crafted advert that stimulates the senses of sight, sound, and touch. As such, it makes a lasting impression especially as a potential giver can contribute to a happy ending.